Opis:
Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media. Advertising Agency: Rethink Communications Creative Directors: Chris Staples, Ian Grais Art Director: David de Haas Copywriter: Katie Ainsworth Photographer: Yusong Zhang Production: Jim Leith, Ann Rubenstein, Chris Nielson Make-up: Pearl Louie Released: July 2009